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Newsletter n° 23 |
24.10.2005 |
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| The Business of Newspapers
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| Readership: Why You Need to Know Your Audience |
Audience research is one of the key ways to determine how many readers you have, identify who they are and figure out what they want from your newspaper. It is a fundamental revenue generation tool, and when done properly, can help boost circulation and increase advertising in any newspaper, whether small or big. Audience research does not need to be costly, nor does it need to be complicated, but it does need to be professional. Despite this, very few African newspapers carry out audience research.
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| NEWS FROM THE MEDIA SCENE
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| Algeria: Renowned Jailed Editor in Jeopardy |
The welfare of Mohamed Benchicou, editor in chief of the popular daily “Le Matin”, who has been in prison since 2004, is in serious jeopardy, according to reports. Benchicou is suffering from cervical arthritis, the right side of his body is almost entirely paralysed and he can only use his left hand.
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| African Editors Unite to Promote Media Freedom and Independence |
Print, magazine, broadcast and new media editors joined in Johannesburg, South Africa last week to launch The African Editors’ Forum (TAEF). South African President Thabo Mbeki opened the conference calling for more press freedom and truthful stories, "whether it is good truth or bad truth," about the continent.
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| TRAINING OPPORTUNITIES
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| 12 Positions Open for Fully-Funded Training in Elections Reporting |
African journalists are encouraged to apply for a ground-breaking Reuters Foundation workshop, "Reporting Elections in Africa", to be held in Nairobi, Kenya from 28 November to 2 December. The course will guide reporters and editors through the A-Z of the electoral process, from registration of voters, through campaigning and polling, to the announcement of results. African journalists working for local media who have a minimum of 2 years experience in journalism are eligible for the course.
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