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Newspaper Management Archive









Newsletter n° 23
24.10.2005
The Business of Newspapers
Readership: Why You Need to Know Your Audience
Audience research is one of the key ways to determine how many readers you have, identify who they are and figure out what they want from your newspaper. It is a fundamental revenue generation tool, and when done properly, can help boost circulation and increase advertising in any newspaper, whether small or big. Audience research does not need to be costly, nor does it need to be complicated, but it does need to be professional. Despite this, very few African newspapers carry out audience research.
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NEWS FROM THE MEDIA SCENE
Algeria: Renowned Jailed Editor in Jeopardy
The welfare of Mohamed Benchicou, editor in chief of the popular daily “Le Matin”, who has been in prison since 2004, is in serious jeopardy, according to reports. Benchicou is suffering from cervical arthritis, the right side of his body is almost entirely paralysed and he can only use his left hand.
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African Editors Unite to Promote Media Freedom and Independence
Print, magazine, broadcast and new media editors joined in Johannesburg, South Africa last week to launch The African Editors’ Forum (TAEF). South African President Thabo Mbeki opened the conference calling for more press freedom and truthful stories, "whether it is good truth or bad truth," about the continent.
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PRESS FREEDOM
Latest press freedom news from the continent
Press freedom violations were documented in the Democratic Republic of Congo, Senegal and Swaziland.
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TRAINING OPPORTUNITIES
12 Positions Open for Fully-Funded Training in Elections Reporting
African journalists are encouraged to apply for a ground-breaking Reuters Foundation workshop, "Reporting Elections in Africa", to be held in Nairobi, Kenya from 28 November to 2 December. The course will guide reporters and editors through the A-Z of the electoral process, from registration of voters, through campaigning and polling, to the announcement of results. African journalists working for local media who have a minimum of 2 years experience in journalism are eligible for the course.
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Women Journalists: Scholarships Available for Diploma in Media Management
Women media professionals are encouraged to apply for a Postgraduate Diploma in Media Management at the Sol Plaatje Media Leadership Institute (SPI) at Rhodes University’s School of Journalism and Media Studies. Three scholarship positions are available.
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