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| Newsletter n° 9 |
20.06.05 |
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| The Business of Newspapers
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| ***SPECIAL REPORT FROM THE 2005 WORLD NEWSPAPER CONGRESS*** |
 This weeks newsletter is a special report from the 58th World Newspaper Congress and 12th World Editors Forum, which took place in Seoul from 29 May to 1 June, 2005.
The event brought together more than 1,300 publishers, CEOs, managing directors, chief editors and other senior newspaper executives from 82 countries to discover the latest innovations and trends in the newspaper industry.
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| THREE WAYS OF ATTRACTING ADVERTISERS |
Generating revenue from advertising is one the major obstacles that African newspapers face in making their newspapers a financial success. However, motivating advertisers to buy ad space is a global challenge that all newspapers must contend with. At one of the sessions of the World Newspaper Congress, participants heard from three major advertising agencies on what impedes and encourages - a profitable relationship between potential advertisers, newspapers and their readers.
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| RESTORING CREDIBILITY FOR NEWSPAPERS |
A generation ago, ethics and integrity were foreign concepts to journalists in Mexico. How to enforce ethics in media and how to reinforce credibility, as well as how Mexican newspapers went about repairing the damage and giving people a powerful reason for reading newspapers were the subjects of the presentation made by Alejandro Junco de la Vega, President & CEO of the Reforma Group in Mexico.
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| FOCUSING ON THE CUSTOMER TO GENERATE GROWTH |
Among the many opportunities awaiting the printed press, there is one in particular that will transform the newspaper business, according to Michael Golden, publisher of the International Herald Tribune (IHT).
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| MAKING THE CASE FOR FREE DAILIES |
The concept behind the Metro chain of free newspapers boils down to this: if you can’t beat them, join them. Carlos Oliva-Vélez, executive vice president of Metro International in Sweden, spoke about how newspapers worldwide have faced the challenge of Metro.
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| TRAINING OPPORTUNITIES
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| Reuters Foundation to offer fully-funded HIV/AID training course |
African journalists are encouraged to apply for a fully-funded training course in HIV/AIDS training course from 7 to 11 November in New York city, hosted by the Reuters Foundation. The course aims to give participants specialist expertise in all aspects of the HIV/AID pandemic, strengthening their ability to report authoritatively on the subject for the benefit of their audiences and societies.
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| FELLOWSHIPS
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| Sponsorship for Highway Africa Conference |
African journalists are encouraged to apply for a scholarship to attend Highway Africas annual conference to be held in Grahamstown, South Africa, from 12 to 14 September.
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| AWARDS OPPORTUNITIES
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| Call for nominations: International Press Freedom awards |
The Canadian Journalists for Free Expression (CJFE) seeks nominations for the 2005 CJFE International Press Freedom Awards, which honour journalists who demonstrate courage in defending press freedom. The award carries a cash prize of CDN$3000.
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