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Newsletter n° 18 |
20.05.2003 |
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| The Business of Newspapers
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| Marketing: Specialised supplement attracts students |
"Originally, we started publishing the supplement as an alternative to the war reporting," said Csar Etou, editor-in-chief of the daily "Notre Voie" (Our Way) of the Ivory Coast. The newspaper (circulation 20,000) publishes a daily four-page supplement, inserted in the sixteen-page newspaper, treating a specific subject every day.
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| Loss of readership & no cooperation |
"A review of ten years of media pluralism in Africa" was the title of the third workshop at the pan-African management roundtable for newspaper executives held in Dakar, Senegal, in March. Marie-Soleil Frère, who is responsible for media projects at the Intergovernmental Agency of the Francophonie, conducted the discussion about factors that have influenced the African press in either a positive or negative way during the last ten years.
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