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Newsletter n° 62 |
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| Putting women in charge |
In Benin, Sylvia Olatan d’Almida has been the director of the general
information daily independent newspaper Le Bninois for the past year. "I am
the first and the only woman to run a daily in Benin," she says.
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| How to treat customers well through Customer Relationship Management |
The World Association of Newspapers recently published a report on the
application of Customer Relationship Management (CRM) in the newspaper
industry. According to the report, CRM can benefit to circulation,
advertising, editorial, new revenue generation and operational efficiency.
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