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Newsletter n° 68 |
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| Outsourcing Almost Everything |
Sometimes the most cost-effective way to get something done at a newspaper
is to pay someone else to do it. That’s the approach taken by Dagens Nyheter, Sweden’s largest morning newspaper.
full
story |
| Current and Future Threats to the Newspaper Market |
During the past year, newspapers around the globe were caught in a three-way
burst of crossfire, says Jo Van Croonenborch, chief executive officer of
Belgium’s VUM Group. And looking ahead, the industry faces another three-way
threat. To meet the challenge, newspapers will have to emphasise their
unique value to customers, he says.
full
story |
| Lighten Up, But Stay Serious |
When De Standaard of Belgium wanted to change its image from a newspaper for "fathers and grandfathers," it did so in a big way. Among other things, it
introduced a column about explicit sex written by a young woman.
full
story |
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