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Newsletter n° 80 |
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| Culture to attract readers |
The cultural pages of a newspaper allow it to distinguish itself from other
publications, to attract investors and to develop loyalty among its
readership. For the past two years, the Central African weekly Le Confident
has published a two-page section on culture, which represents an economic
trump card for the newspaper, says Patrick Bakwa, the paper’s editor.
full
story |
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