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Newsletter n° 88 |
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| The Business of Newspapers
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| Big circulation: a question of survival |
"Dailies published at 5,000 copies in the Ivory Coast are condemned to
death," says Hamed Bakayoko, general director of Le Patriote and a printer
and publisher.These two factors, says Mr Bakayoko, explain why newspaper directors often
hesitate to dash into an edition of 10,000 copies. But this is the
profitability point of a publication, he says.
full
story |
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