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Newsletter n° 91 |
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| The Business of Newspapers
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| Springboard readers into text |
We are all aware of how difficult it is to grab the attention of readers. Headlines and photos are our most effective tools to do the job. However, designers and editors know that summaries -- those four or five-line paragraphs that appear between the headline and the first line of text -- can be good springboards to get readers into the text.
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