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Ghana: New Weekly Thinks Local, Aims High

In April this year a new regional weekly appeared on newsstands in Ghana. Despite initial financial losses and ongoing challenges to attract new advertisers, the man behind The Effia Kwesimintsim Observer is hopeful that these obstacles can be overcome. RAP 21 spoke to publisher Nana Kofi Coomson about staying close to his readers, developing his advertising sales network and drawing on the infrastructure of his other publication, the Ghanaian Chronicle.

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