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Other articles in the RAP 21 Newsletter n° 53/2002:
The Business of Newspapers
Female readership success story
Newsletter n° 53
THE BUSINESS OF NEWSPAPERS CONTENT & ETHICS

Travel pages can enrich newspapers

"Most of the newspapers in the Ivory Coast write mainly about politics. But people want to read other things as well. I get very good feedback on my weekly travel page," says Doua Gouly of Fraternit Matin daily newspaper (circulation 30-40,000). The newspaper publishes a travel page (of 20 pages total) every Saturday with travel news both from the Ivory Coast and abroad.

"A travel page can also attract new advertising, but in order to do that the newspaper management has to agree that travel pages are important."

This is not really the case today. Newspapers in the Ivory Coast generally have travel pages but they are often published infrequently and are not a priority of the newspapers.

The situation could change soon though. Ivoire Presse Tourism (IPT), an association for the country’s travel page journalists, was launched recently, gathering together 18 newspapers. Mr Gouly was elected president of the association for the two years to come.

"Our objective is for newspapers to publish at least one travel page a week. We also want to promote the Ivory Coast as a travel destination both within the country and on an international level. It is a beautiful country with a lot to offer, but most of it remains undiscovered."

For Mr Goualy, the travel pages give the Ivory Coast the possibility to develop its tourism. The IPT will compile a regular newsletter, gathering the different travel pages and distribute them to, for example, airline companies to market the country as a travel destination.

To be organised in an association also gives the journalists better opportunities at their own newspapers. Even though some newspapers are in favour of developing the travel pages, the financial aspect remains a pertinent problem.

"In order to write the travel pages, one needs to travel, which costs money." The IPT will try to find partners ready to sponsor the travel journalists. We have already made deals with some hotels in the countryside which give us 30-50 percent reduction on their rooms. It’s a beginning. We are also planning to approach the World Tourism Organisation for sponsorship," says Mr Goualy.

However, a travel page does not necessarily demand big investments or huge engagement from the newspaper.

"I actually work for the business section of Fraternit Matin and I do the travel page in addition to that. Every time I travel, I write something. When people from the newspaper go on a trip, I also ask them to write something," says Mr Goualy. Approximately 70 percent of his travel page is domestic news and the rest is international news usually based on AFP reports.

If you want to get in touch with the Ivoire Presse Tourism, please contact rap21@wan.asso.fr
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