To attract and develop the loyalty of young readers allows the newspaper to aim for long-term results. "A developped, loyal readership is always profitable economically, today and tomorrow. It is simply necessary to have the patience to wait and circulation will increase", he says.

Having a team of young journalists allows the newspaper, which has existed since 1990 and has a circulation of 1,000, to understand the concerns of a young public, says Mr N’Diaye.

School life, holidays, sex, health, music, sport, science, employment are subjects susceptible to attract a young readership, he says.

But speaking of these issues is not enough; it is necessary to ground them in the local reality. When it comes to political or economic news, for example, the newspaper tries "to show directly the impact of a weak or strong economy, or the consequences of political choices, on their lives," he says.

The newspaper should simultaneously fill three missions: to cover issues which interest a young readership, not to lose sight of the local context, and to have a team of young journalists who, by definition, have the same concerns as their public, says Mr N’ Diaye.

Another way of encouraging young people is to allow them to write articles themselves, he says. This allows them to be both producer and reader of information.