About RAP 21 Search Archives Sign a Protest Letter Join RAP 21 Contact RAP 21 French
Other articles in the RAP 21 Newsletter n° 73/2002:
The Business of Newspapers
Supporting crime reporters to improve their professionalism
Newsletter n° 73
THE BUSINESS OF NEWSPAPERS CONTENT & ETHICS

Effective ways to measure and evaluate editorial

Editors rightly believe that judgement of the quality and relevance of their newspaper is their preserve but, according to WAN report, they are faced with some tough decisions about reducing their editorial resources. From a negative perspective, pressures on advertising revenues could lead to reduced volumes. More positively, readers’ demands for less content, perhaps presented across different media, will encourage editors to prioritise their range of content, and determine more scientifically how that content will be channelled via print, PC or mobile and the most efficient means of achieving it.

In order to optimise their decision, editors need to be able to apply sophisticated determinants of reader satisfaction, and to demonstrate the quality, value and efficiency of their resources.

The WAN report says editorial resources can be measured at four levels:
-  Effectiveness - how well the newspaper is perceived by readers and how well the newspaper caters for its defined target readership;
-  Efficiency - the use of resources required to produce the paper, and whether these resources are being used more or less efficiently;
-  Economy - the value of the resources used and how these compare with other, similar newspapers;
-  Editorial - the measures that the editor and his managers apply when judging how well the editorial staff are doing their jobs.

To get a copy of WAN report on Editorial Measurement, please contact rap21@wan.asso.fr
Post a comment

Comments
© 2003 World Association of Newspapers - All Rights Reserved
Please send all technical comments regarding this site to our Webmaster
diabetic desserts recipes recipes Diabetic Soups Holiday Pizza Recipes Popcorn Recipes Recipes For Microwave Pasta Recipes Casserole Recipes Chili Recipes Curry Recipes Crockpot Recipes Apples Recipes Bread Recipes Vegetarian Recipes Vegetable recipes Desserts Recipes Appetizers Ethnic Recipes Meat Dishes Barbecue Recipes Sauces Recipes Marinade Recipes Low Fat Recipes Frugal Gourmet Kitchen Classics Recipes On The Grill Cook Books Seafood Recipes Cajun Recipes Breads Low Fat Low Fat Breads Bread Machine Recipes Yeast Breads Quick Breads Fat Free Vegetarian Salad Recipes Eggplant Recipes Radish Recipes Tomato Recipes Jalapeno Recipes Potato Recipes Lettuce Recipes Cabbage Recipes Beans Ambrosia Recipes Biscotti Recipes Desserts Low Fat Cookie Recipes Cheesecake Recipes Cake Recipes Pie Recipes Muffin Recipes Custard Recipes Best Appetizers Appetizers Low Fat Salsa Recipes Dip Recipes International Recipes Afghan Recipes Alaska Recipes French Recipes German Recipes Greek Recipes Italian Recipes Spanish Recipes Thai Recipes Korean Recipes Chinese Recipes Mexican Recipes Indian Recipes Beef Recipes Pork Pork & Ham Pork Butts Pork Chop Recipes Pork Ribs Rulled Pork Poultry Recipes Stews Recipes Ground Beef Barbecue Grill Barbecue Smoker All Purpose Sauce BBQ Sauce Barbecue Sauce Carolina BBQ Sauce Pickle Recipes Marinades Smoking Low Fat Appetizers & Dips Low Fat Breakfast Low Fat Cakes Low Fat Cheesecakes Low Fat Cookies Low Fat Desserts Low Fat Fish & Seafood Low Fat Meats Low Fat Pasta Low Fat Pies Low Fat Salads Low Fat Sandwiches Low Fat Sauces & Condiments Low Fat Sides Low Fat Soups Low Fat Vegetarian Baker's Dozen Taste of Home Recipe Book Bon Appetit Cookbook Blacktie Cookbook Buster Cook Book Martha Stewart Cookbook Cookbook USA Cook Book Cook Book Sara's Cookbook Sara's Cookbook Appetizers and Dips Poultry recipes Diabetic recipes Holiday recipes Miscellaneous recipes 110 recipes 1986 Usenet cookbook 2900 recipes Cyberrealm recipes Great sysops of world Specialty recipes Ceideburg recipes Cheese recipes Chili recipes Fruits recipes Garlic recipes Great chefs of NY Londontowne recipes Raisins recipes Recipes for kids US Food Vegetarian recipes Bread recipes Drinks Meat Dishes Brisket recipes Caribou recipes Chicken recipes Filet mignons recipes Pork recipes Swordfish recipes Turkey recipes Pasta recipes Uncategorized recipes Ethnic recipes Canada recipes English recipes Ethiopia recipes Germany recipes Greece recipes Mexican recipes Philippines recipes Welsh recipes Microwave recipes Soups recipes Vegetable recipes Asparagus recipes Barley recipes Brown rice recipes Lentil recipes Mushrooms recipes Salads recipes Wild rice Desserts recipes Cakes recipes Chocolate recipes Cookies recipes Ice cream recipes