"Renk’art Culture" contains information about meetings, artistic and cultural exhibitions or events, interviews of artists as well as of cultural leaders.

The presence of two cultural pages offers Le Confident high visibility. "Thanks to this column, the newspaper is very much in demand in all the events that the Alliance Franaise and cultural structures of the region organise." This notoriety allows the newspaper to draw the attention of potential new readers.

Cultural pages have to fit to readers’ interests, says Mr Bakwa who believes that readers are mostly interested in politics as most of the subjects treated in newspapers deal with politics. "Because of newspapers, readers have become accustomed to purely political information," he says. Then, Le Confident makes sure that its section on culture echoes the political life of the country by publishing reports and columns on the point of view artists have on socio-political events, for example.

Besides their capacity to seduce readers, cultural pages are also a means to attract investors for the newspaper. African artists, says Mr Bakwa, contribute in an important way to the development of the continent. African culture "attracts thousands of tourists in African countries. (...) Culture is well exported and keeps an economic power," he says.

"The great artistic and cultural events that occur in Africa make economies rise, all the more so since tourists are accommodated in local hotels and consume local products. Furthermore, private and public companies, as well as the State, benefit from these cultural events", he says.

As a real economic activity, culture can succeed in attracting advertisers and economic leaders towards the newspaper, says the editor of Le Confident. "A column on culture can attract new investors as it puts a lot into the promotion of culture by speeding up the partnerships between the arts and the economic leaders," he says.