About RAP 21 Search Archives Sign a Protest Letter Join RAP 21 Contact RAP 21 French
Other articles in the RAP 21 Newsletter n° 70/2002:
The Business of Newspapers
The Value Driven Newspaper
Newsletter n° 70
THE BUSINESS OF NEWSPAPERS NEW TECHNOLOGIES

Internet Strategies for Newspapers Revisited

The World Association of Newspapers (WAN) has released a report which provides publishers with an update on the usage of the Internet, together with a range of strategies that they can adopt in their current and future business activities.

There are many opportunities in the print business to exploit the capabilities of the web to enhance the reader/advertiser/publisher affiliation, according to the report, "Internet Strategies for Newspapers Revisited."

WAN notes that many studies show that e-mail is the most common use of the Internet. E-mail therefore can be an opportunity for newspapers publishers to market themselves. E-mails can be used as breaking news services (for match results, for example) and customised alerts. Newspapers also market lists of subscribers.

E-mails can also add value to print advertising services by enabling readers to request e-mailed details about advertisements that have appeared in the newspapers.

Newspapers can also organize online events. Online chats are a common newspaper tool, where readers can meet with leading business personalities or politicians, for example. These services could be extented to online consulation clinics, fashion tips or advices about hobbies.

As the report shows, Internet is not a threat to circulation: it is an opportunity to enhance the reader relationships and it adds value to the print package.

To get a copy of WAN report on Internet Strategies for Newspapers Revisited, please contact rap21@wan.asso.fr
Post a comment

Comments
© 2003 World Association of Newspapers - All Rights Reserved
Please send all technical comments regarding this site to our Webmaster
diabetic desserts recipes recipes Diabetic Soups Holiday Pizza Recipes Popcorn Recipes Recipes For Microwave Pasta Recipes Casserole Recipes Chili Recipes Curry Recipes Crockpot Recipes Apples Recipes Bread Recipes Vegetarian Recipes Vegetable recipes Desserts Recipes Appetizers Ethnic Recipes Meat Dishes Barbecue Recipes Sauces Recipes Marinade Recipes Low Fat Recipes Frugal Gourmet Kitchen Classics Recipes On The Grill Cook Books Seafood Recipes Cajun Recipes Breads Low Fat Low Fat Breads Bread Machine Recipes Yeast Breads Quick Breads Fat Free Vegetarian Salad Recipes Eggplant Recipes Radish Recipes Tomato Recipes Jalapeno Recipes Potato Recipes Lettuce Recipes Cabbage Recipes Beans Ambrosia Recipes Biscotti Recipes Desserts Low Fat Cookie Recipes Cheesecake Recipes Cake Recipes Pie Recipes Muffin Recipes Custard Recipes Best Appetizers Appetizers Low Fat Salsa Recipes Dip Recipes International Recipes Afghan Recipes Alaska Recipes French Recipes German Recipes Greek Recipes Italian Recipes Spanish Recipes Thai Recipes Korean Recipes Chinese Recipes Mexican Recipes Indian Recipes Beef Recipes Pork Pork & Ham Pork Butts Pork Chop Recipes Pork Ribs Rulled Pork Poultry Recipes Stews Recipes Ground Beef Barbecue Grill Barbecue Smoker All Purpose Sauce BBQ Sauce Barbecue Sauce Carolina BBQ Sauce Pickle Recipes Marinades Smoking Low Fat Appetizers & Dips Low Fat Breakfast Low Fat Cakes Low Fat Cheesecakes Low Fat Cookies Low Fat Desserts Low Fat Fish & Seafood Low Fat Meats Low Fat Pasta Low Fat Pies Low Fat Salads Low Fat Sandwiches Low Fat Sauces & Condiments Low Fat Sides Low Fat Soups Low Fat Vegetarian Baker's Dozen Taste of Home Recipe Book Bon Appetit Cookbook Blacktie Cookbook Buster Cook Book Martha Stewart Cookbook Cookbook USA Cook Book Cook Book Sara's Cookbook Sara's Cookbook Appetizers and Dips Poultry recipes Diabetic recipes Holiday recipes Miscellaneous recipes 110 recipes 1986 Usenet cookbook 2900 recipes Cyberrealm recipes Great sysops of world Specialty recipes Ceideburg recipes Cheese recipes Chili recipes Fruits recipes Garlic recipes Great chefs of NY Londontowne recipes Raisins recipes Recipes for kids US Food Vegetarian recipes Bread recipes Drinks Meat Dishes Brisket recipes Caribou recipes Chicken recipes Filet mignons recipes Pork recipes Swordfish recipes Turkey recipes Pasta recipes Uncategorized recipes Ethnic recipes Canada recipes English recipes Ethiopia recipes Germany recipes Greece recipes Mexican recipes Philippines recipes Welsh recipes Microwave recipes Soups recipes Vegetable recipes Asparagus recipes Barley recipes Brown rice recipes Lentil recipes Mushrooms recipes Salads recipes Wild rice Desserts recipes Cakes recipes Chocolate recipes Cookies recipes Ice cream recipes