"I am a more efficient writer because my tasks as a computer graphics artist helps me better understand the editorial line of the newspaper," Mr Yaka says.

As a computer graphics artist, he has a very precise idea of the hierachy to give to news.

The front page has a major importance to attract and develop loyalty among readers, says Mr Yaka. The front page (as well as the rest of the newspaper) contains a lot of illustrations. The layout, here, is lively, but respects certain standards. "A pattern is respected all the time for the front page. Four boxes are dedicated to a national, international, cultural and sports event. A strip contains important news and information. Finally, under the four windows, we put the headline, the main event," says Mr Yaka.

The front page aims to guide the public for the reading of the newspaper and repeating the layout pattern on that page allows the reader to easily navigate the information.

Colour is also used to attract readers, both on the front and back pages. The back page takes the form of a column entitled "The Last One" and contains five or six last-minute news items. As on the front page, a pattern for the layout is respected all the time.

The newspaper also has a page dedicated to letters to the editor, which is designed to attract a bigger readership.

The page contains many different arguments because "Le Forum de l’Unit is a paper of contradictory debate," says Mr Yaka.

The increase of the newspaper’s frequency of appearance (three times a week from a bi-weekly), the regularity in the publication of several sections and a neat and lively layout echoing the editorial line are the keys of the success of Le Forum de l’Unit. And Mr Yaka, who works at the same moment at the packaging and the content, represents a double advantage for the publication.