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Other articles in the RAP 21 Newsletter n° 17/2007:
Launch of Voices of Africa Highlights Potential for Mobile Technology in African Journalism
NEWS FROM THE MEDIA SCENE
New Study Demonstrates Reliability of Press Freedom Indicators
PRESS FREEDOM
ARTICLE 19 Releases Report on Angola Media Framework
Alerts from the Continent
TOOLS
UNESCO Publishes Guide to Journalism Training in Africa
TRAINING OPPORTUNITIES
2007 Power Reporting Workshop to Be Held at Three South African
FELLOWSHIPS
IAJ Offers the Clive Menell Fellowship
Newsletter n° 17
08.08.07
AWARDS OPPORTUNITIES

2007 World Young Reader Prize Accepting Submissions

Newspapers have until 10 September 2007 to send in an entry for this year’s World Young Reader Prizes. Established in 1998, the awards distinguish newspapers that have devised the best project or activity in the past 24 months in the area of young reader development.

"In the past, we have received many submissions from Africa," Aralynn McMane, Director of Young Readership Development at the World Association of Newspapers told RAP 21. “The Sunday Times of South Africa has won twice and a small South African weekly was co-winner in 2005.”

In 2006, multiple entries were submitted from Cameroon, Mali, Zimbabwe, South Africa and Uganda.

To enter the contest, newspapers should send a PowerPoint presentation in English or French, no more than 15 megabytes, describing the project in one or more of the main areas of young reader development and its impact.

The jury will award excellence in four categories of activity:

-  Newspapers in Education (NIE), for effective use of the newspaper as a teaching tool.
-  Editorials, for break-through newspaper content strategies.
-  Public Servce, for an effective public service project in areas such as press freedom, literacy, youth civic involvement, etc.
-  Brand, for an innovative activity to improve a newspaper brand’s relationship with the young.

One winner from each category will be chosen and will receive a prize stipend of 1500 EUR.

The judges, members of the WAN Young Reader Committee, will take into consideration the contribution the programme has made to the newspaper business. This could be in terms of revenue generation, circulation, readership growth, or brand awareness. In addition, the project will be judged on its benefits to the stated audience, for example, in education, literacy, citizenship or social responsibility. The project framework should be easily transferable to other countries and situations.

The Young Reader Committee conducts readership development activities in several areas affecting the newspaper print medium and supporting electronic information services (SMS, text, internet) including research, resource creation and networking. Workshops have previously been conducted on sustaining NIE for high quality programmes in Liberia, Mali, South Africa, Zambia, Uganda and Ghana.

To view a list of past entries, visit: http://www.wan-press.org/nie/articl....

For more information about the World Young Reader Prizes, please visit http://www.wan-press.org/nie/articl..., or contact Mildrade Cherfils : mcherfils@wan.asso.fr or Aralynn McMane : amcmane@wan.asso.fr.
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